Our iReporting service offers a real time return on investment (ROI) measurement and analysis system for your digital marketing campaigns. This tool uses a digital application with specific markers applied to the master optical discs (CD/DVD ROM platforms) prior to the CD or DVD replication process.
The service involves measuring and recording the navigation of a consumer while they are viewing a media disk, without using invasive cookies or spyware. The data is then compiled and posted on a web-based portal reporting the effectiveness ofyour marketing campaign.
Elements of measurement can be as basic as whether the disc was opened and the average session length, to detailed reports including specific audio or video content that is viewed, and the time spent watching or listening, as well as website clickthrough rates. The data can be sorted by time of day, zip code, and city or state, in order to get a snapshot of user demographics.
Specifications:
Media Usage Tracking
PC/Mac/Hybrid: Yes
Common Uses: Reporting & Tracking of General Demographic Information, Reporting of Interactive Media usage, Session Lengths, Time Spent on Various Activities, Usage Rates, User Navigation Information, and Website Clickthroughs
Media Options: Replicated CD-ROM & DVD-ROM
